Provides home care and support to seniors. Popular services include housekeeping, meal preparation and creation of nutritionally balanced meals, medication reminders, safety supervision, laundry, running errands, bathing, grooming, dressing, toileting, feeding, mobility support, companionship, socializing, pet care, and 24 hour care services as needed. Advanced/specialized services include Alzheimer's and Dementia care, hospice care, and couples care.