A private, non-profit organization that provides services and programs to assist consumers and businesses, including Honest advertising and selling practices, Collecting, reporting, and providing accurate consumer information about a company, and Serving as a neutral third party to help settle disputes. The BBB does not compare one company against another; does not give legal advice; and does not make recommendations. BBB Senior Line - A dedicated, toll-free phone line that is a safe place for seniors, their care-givers, family members or concerned adults to receive reliable information on businesses, scams and frauds. Calls that come in on that line have priority status and are answered first. It is a program established by the Foundation of the Better Business Bureau.